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Zendaya Shines in the New On Spring 2025 Campaign

  • Writer: Qui Joacin
    Qui Joacin
  • 1 day ago
  • 2 min read

The style icon takes center stage in On’s latest collection, blending high-performance with cutting-edge fashion.

Zendaya in the new On campaign for Spring 2025.
Courtesy of On
Zendaya in the new On campaign for Spring 2025. Courtesy of On

Zendaya is once again proving why she’s one of the biggest style icons of our time, as she takes the spotlight in On's new Spring 2025 campaign. The actress and fashion trendsetter brings her signature elegance and energy to the latest collection from On, a brand known for combining performance with style. Whether you’re into running, training, or just looking for that perfect athleisure look, Zendaya’s campaign is all about showcasing the brand's innovative approach to design and functionality.


What’s New in On’s Spring 2025 Collection?

The Spring 2025 campaign features Zendaya rocking a range of On’s most exciting new pieces, blending futuristic designs with maximum comfort and performance. From sleek sneakers to high-tech activewear, the collection is built to take you through your workout and into your everyday life with ease. As we know, Zendaya has always been a fan of both comfort and fashion, so it’s no surprise that she’s the perfect fit to represent a brand that mixes the two effortlessly.

Zendaya in the new On campaign for Spring 2025. Courtesy of On
Zendaya in the new On campaign for Spring 2025. Courtesy of On

The campaign highlights a fresh take on athleisure, with pieces that not only look good but perform even better. Whether you’re heading out for a run or running errands around town, On’s Spring 2025 collection offers versatile styles that you can count on for both comfort and style. Zendaya’s partnership with the brand is a natural fit, as she’s always been known for embracing both fashion-forward and functional looks.


Zendaya’s Role in the Campaign

Zendaya’s involvement in the campaign goes beyond just being the face of the collection. The actress plays an integral role in showcasing the brand’s new designs with her own unique flair. The campaign’s visuals capture Zendaya in action, effortlessly blending athleticism and style, much like the products themselves. Her personal connection to the brand shines through in the way she brings life and energy to the designs, perfectly capturing the spirit of On.



Known for her versatility in both her career and her fashion choices, Zendaya brings a fresh dynamic to the campaign. Whether it’s her athletic grace or her confident, effortless style, she’s the perfect ambassador for a brand that’s all about performance and aesthetic. Her natural charisma makes the collaboration feel authentic, which is exactly what On wants to convey to its audience.


Why On’s Spring 2025 Campaign is a Game-Changer

On’s Spring 2025 collection isn’t just another lineup of sneakers and activewear—it’s a revolution in how we view sportswear. The collaboration with Zendaya marks a shift towards high-end, everyday wear that you can use for a workout or just lounging. By merging fashion and function, On is setting the stage for the future of athleisure.


The campaign is a reminder that you don’t have to choose between style and performance anymore. Zendaya’s effortless cool and On’s innovative designs are a match made in heaven, and this season’s campaign proves it. Whether you’re already a fan of the brand or you’re just discovering On for the first time, there’s no denying that this collaboration is one to watch.

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