Why Gender-Inclusive Design is More Than Just a Trend

The tech world is finally catching up to the idea that design should be for everyone. According to WGSN, or too long, products have been built around outdated ideas of gender—think pink for girls, blue for boys, and everything else stuck in neutral black, silver, or grey. But times are changing! Companies are now embracing gender-inclusive design, creating products that resonate with all identities and break free from traditional stereotypes.

Logitech

The Shift Towards Inclusivity

So, what does gender-inclusive design actually mean? It’s about creating experiences where everyone feels seen, represented, and valued—without forcing them into outdated gender boxes. This means offering more variety in color, material, and finish (CMF) choices, moving beyond the binary, and prioritizing diversity in design.

Brands that embrace this shift are making a real impact. Gen Z, in particular, values authenticity and expects brands to align with their beliefs. According to a McKinsey study, nearly 48% of Gen Z consumers want brands to offer more gender-inclusive products, and this preference extends across other generations too.

Breaking Down Gender Stereotypes in Design

Traditionally, colors have been used to indicate gender (think pink and blue for babies), but that’s changing fast. Soft pastels, muted tones, and even metallic hues are gaining traction as gender-neutral choices. Instead of reinforcing stereotypes, these colors focus on evoking mood and personality.

For example:

• Transcendent Pink, Ice Blue, and Galactic Lilac are emerging as trendy, inclusive colors.

• Soft whites and greys with pink undertones are becoming sophisticated neutral options.

• Pastel hues in recycled and sustainable materials appeal to environmentally conscious consumers.

Brands Leading the Way

Nik Lee Design (Spain) imagines a future of mass customised consumer products with 3D patterns. This type of thinking will help us realise mass inclusivity

Tech brands are taking note and responding with innovative, inclusive designs:

• Logitech’s Aurora Collection—a gaming gear line that ditches aggressive, “masculine” aesthetics for a dreamy, gender-inclusive CMF approach.

• Great Wrap’s compostable food wrap dispenser—offered in pastel tones, including the trendy Transcendent Pink.

• NIO’s ET5 First Light Kiss—a sleek, pearlescent pale pink car that feels both modern and sophisticated.

Logitech’s Aurora Collection features a dreamy CMF design language that stands apart from the boldness of traditional gaming equipment and was designed to be gender-inclusive, not gender-exclusive

The Future is Gender-Inclusive Design

We’re moving towards a world where gender is less of a defining factor in design. In fact, a study found that 52% of people believe in something beyond the traditional gender binary. That’s why gender-inclusive design isn’t just a passing trend—it’s the future. By creating products, apps, and experiences that welcome all identities, brands aren’t just being progressive—they’re improving the user experience for everyone.

So, whether you're a designer, brand owner, or just someone who loves cool and inclusive products, now’s the time to embrace gender-inclusive design. Because at the end of the day, good design should be for everyone!