Under Armour is Back in the NFL: What This Means for Players and Fans

After stepping away in 2020, Under Armour is once again an official footwear and glove partner for the NFL.

Under Armour was an official NFL supplier from 2006 through 2020, but player endorsers have had to cover the UA logo on the field since then. Lorenzo Gordon/Getty

Guess who’s back? After a five-year break, According to WWD, Under Armour has officially returned as an NFL footwear and glove partner. If you’ve been watching football long enough, you probably remember Under Armour’s famous “Click-Clack” commercials and its deep connection to the sport. Now, thanks to a new long-term partnership, the brand is reclaiming its place on the field.

Under Armour first joined forces with the NFL in 2006 but stepped away after the 2020 season due to cost-cutting under previous management. However, with founder Kevin Plank back at the helm, the brand is making big moves—including revisiting old partnerships like this one.

So, what does this renewed deal mean? NFL players will once again be rocking Under Armour cleats and gloves on game day, just like they did for over a decade. The brand will also gain access to NFL media platforms, giving them more ways to showcase their gear and support the game.

But it’s not just about the pros—this partnership goes beyond the field. Under Armour’s UA Next initiative, which promotes youth sports and player development, will get a boost from the NFL. That means more opportunities for the next generation of athletes to get the gear and support they need to succeed.

Top NFL players are already hyped about the move. Kyle Hamilton, Baltimore Ravens All-Pro safety, praised Under Armour’s gear, saying, “There’s honestly nothing better to compete in.” Minnesota Vikings star Justin Jefferson echoed the sentiment, reminiscing about growing up watching Under Armour’s influence in football: “The ‘Click-Clack’ commercials, the best players in the sport, the whole vibe about it—there’s nothing else that compares.”

With Nike still holding the exclusive NFL jersey and sideline apparel rights, Under Armour won’t be taking over everything, but this partnership signals a strong comeback for the brand in pro football.

For fans, this means seeing more of Under Armour’s innovative gear on the field. For players, it means top-tier performance wear. And for the sport? It’s another step in the evolution of football fashion and function.

Welcome back, Under Armour—football just wasn’t the same without you.