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Kim Kardashian’s Skims is expanding into beauty in 2026—here’s why she’s bringing Skkn under one brand.
Kim Kardashian is making some major moves in the beauty world! Less than three years after launching Skkn by Kim, she’s folding it into her wildly successful shapewear brand, Skims. Announced on March 21, this acquisition means Skims is officially expanding into beauty in 2026—covering everything from skincare to makeup and fragrance.
What’s Happening?
Skims has acquired both Kim’s majority stake and Coty’s minority stake in Skkn by Kim, giving it full control of the beauty brand. This move brings all of Kim’s ventures under one powerful label, streamlining her vision for a one-stop brand for shapewear, lingerie, and beauty.
In a statement, Kim explained, “Uniting everything under the Skims brand streamlines my vision for shapewear, lingerie, makeup, and skincare.” So, if you love Skkn products, now’s your chance to stock up—an Instagram post from the brand confirmed that products will be available “for a limited time” before the official Skims beauty launch.
Why Is Kim Making This Move?
Kim has been no stranger to the beauty industry. After shutting down KKW Beauty in 2021, she launched Skkn in 2022, starting with skincare before branching into makeup and teasing a fragrance line. But the beauty world is more competitive than ever, and bringing everything under the Skims umbrella gives her a fresh start with a brand that already has massive success.
Jens Grede, CEO and co-founder of Skims, described the acquisition as more than just growth: “It’s about the strength of our brand and our ability to enter a new category with authority.” With Skims already valued at billions and dominating the shapewear market, this expansion into beauty seems like a natural next step.
What to Expect From Skims Beauty
While details are still emerging, we do know that Skims will be launching cosmetics, skincare, and fragrance in 2026. Given how Kardashian has positioned Skims as a body-positive, innovative brand, we can probably expect beauty products that align with that philosophy—think inclusive shade ranges, skincare-infused makeup, and sleek, minimalist packaging.
Final Thoughts
Kim Kardashian is proving once again that she knows how to build a powerhouse brand. By bringing beauty into Skims, she’s creating a one-stop destination for fashion and beauty lovers. Whether you were a fan of Skkn or not, one thing’s for sure—Skims Beauty is going to be a big deal. Stay tuned for more updates as we get closer to the 2026 launch!
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