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According to WWD, Serena Williams is unstoppable—on and off the tennis court. The 23-time Grand Slam champ has conquered sports, business, beauty, and fashion, and now? She’s bringing her signature style to kidswear with a limited-edition collection for Janie and Jack.
And the best part? The campaign features Serena alongside her two daughters, Olympia (7) and baby Adira (18 months), making it their first-ever campaign together!
If you love bold colors, fun prints, and a touch of nostalgia, this collection is one you won’t want to miss.
A Collection Straight From Serena’s Heart
Serena has been a longtime fan of Janie and Jack—so when the opportunity to collaborate came up, it just felt right.
"I’m always at Janie and Jack," Serena told WWD. "My girls wear their pieces all the time, so this just made sense!"
The Spring 2025 collection is designed for kids up to 12 years old and includes:
Resort-ready outfits for sunny getaways.
Adorable swimwear.
Matching accessories.
Two mommy-and-me styles (because twinning is winning!)
A special piece inspired by Serena’s childhood tennis outfit.
Each piece is packed with Serena’s signature love for bold colors and playful, feminine details. Expect ombré designs, floral prints, and soft, comfy fabrics perfect for kids on the move.
How the Collab Came to Life
Serena may be a fashion icon, but she’s the first to admit that designing for kids was new territory.
"I was really nervous!" she confessed. "But Janie and Jack made it so easy. They put together these amazing mood boards, and I just got to share my ideas and tweak things. It was such a fun process!"
One of her favorite pieces? A modern take on her own childhood tennis outfit—a cute little skirt and top combo inspired by her early days on the court.
And yes, Olympia helped with the designs!
"When we were narrowing down the collection, I asked her which one she liked better. Thankfully, she picked the same one I liked!" Serena laughed.
Where to Shop Serena’s Collection
If you’re already obsessed (same!), here’s where to get your hands on it:
Launch Date: March 13, 2025
Available at:
Janie and Jack stores across the U.S.
Prices range from $18.50 to $175, making it accessible, stylish, and oh-so-cute.
A Campaign Filled With Love
The campaign, shot in Miami, captures pure joy—Serena and her daughters playing, laughing, and twinning in their matching outfits.
"I can’t wait for these pictures to come out," Serena gushed. "I want to frame them all and hang them in my house!"
It’s more than just a fashion collection—it’s a celebration of family, love, and the special moments we share.
Serena’s Fashion Journey (So Far!)
This isn’t Serena’s first time in the fashion world—she’s been making waves for years.
Studied fashion design at the Art Institute of Fort Lauderdale (2000-2003)
Launched her own brand, S by Serena, in 2018
Became the first athlete to receive the CFDA Fashion Icon Award in 2023
Started her own beauty brand, Wyn Beauty, in 2024
From designing tennis outfits to curating high-fashion looks, and now creating adorable kidswear—Serena keeps proving that there’s nothing she can’t do.
What’s Next for Serena Williams?
Since retiring from tennis in 2022, Serena has been full speed ahead on her business ventures. She’s currently focused on:
Serena Ventures – A venture capital fund supporting underrepresented founders Wyn Beauty – Her vegan, cruelty-free makeup brand Being the ultimate tennis mom – Olympia is already hitting the court, and Serena is all for it!
"I don’t know if she’ll go pro, but it would be so legendary," she said. "I’d love that!"
Final Thoughts: Serena + Janie and Jack = A Match Made in Fashion Heaven
Serena Williams isn’t just designing clothes—she’s creating memories, family moments, and timeless style.
This Janie and Jack collection is proof that fashion can be fun, sentimental, and full of love. Whether you’re looking for everyday pieces or a special mommy-and-me outfit, this collection has something for every stylish little one.
So, what do you think? Will you be shopping Serena’s kidswear debut? Let me know in the comments!