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From stylish outfits to healthy treats, here’s how pet parents are embracing seasonal gifting trends and human-grade products for 2025.
Let’s be real—our pets aren’t just animals; they’re family. And just like we spoil our loved ones during the holidays, pet parents are going all out for their fur (or feather, or scale) babies. Whether it’s Christmas, Valentine’s Day, or even Halloween, pet gifting is becoming bigger than ever. So, what are the pet gifting trends of 2025? WSGN dives right in!
Why Pet Gifting is Growing
Post-pandemic pet ownership is skyrocketing, with Millennials and Gen Z leading the charge. For many, pets aren’t just companions—they’re an extension of their personal values, lifestyle, and even fashion sense. And as we prioritize happiness and well-being for ourselves, it makes sense that we’re doing the same for our pets.
What’s Trending?
Here’s what pet brands and retailers are focusing on in 2025:
1. Fashion-Forward Pets
Gone are the days of basic pet sweaters! This year, expect to see human-grade fabrics, stylish designs, and even coordinated outfits for pet parents and their four-legged friends. Seasonal prints and playful colors will dominate the pet fashion scene, especially for holidays like Halloween and Christmas.
2. Guilt-Free Indulgences
Pet parents want treats that are as nutritious as they are tasty. Brands are stepping up with high-quality, seasonal snacks that promote health while still feeling like a festive treat. Think organic pet cookies, advent calendars filled with healthy bites, and gourmet meal toppers.
3. Comfort and Enrichment
From cozy nap nooks to interactive puzzle toys, pet products in 2025 are all about making pets feel safe and entertained. With busier-than-ever holiday seasons, pet parents are investing in stress-reducing items like anxiety-reducing toys and travel-friendly accessories.
4. Gifts for Every Species
Dogs and cats may get most of the attention, but inclusive brands are expanding their offerings to small animals, reptiles, and even birds. Expect to see more holiday-themed habitats, festive bedding, and specialized treats for all kinds of pets.
5. DIY and Handmade Love
Pet parents who love a personal touch are embracing DIY gift kits. Whether it’s baking homemade dog treats or crafting a personalized pet toy, these hands-on gifts are perfect for those who love to get creative.
Why Brands Should Pay Attention
87% of U.S. dog owners put toys at the top of their Christmas shopping list. (Woofz, 2024)
62% of pet parents in Poland plan to buy their pets Christmas presents. (WGSN, 2024)
32% of U.S. consumers will purchase Valentine’s gifts for their pets. (National Retail Federation, 2025)
Christmas pet product sales grew 964% in 2024! (WGSN, 2024)
Final Thoughts
Whether it’s a festive sweater, a cozy hideout, or a gourmet treat, pet gifting in 2025 is all about quality, comfort, and fun. Brands that embrace these trends will win over pet parents who want only the best for their beloved companions. So, what’s on your pet’s wish list this year?
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