PepsiCo Poppi $1.5 Billion Deal for Prebiotic Soda

The “Functional Soda” Trend Is Taking Off, and PepsiCo Wants a Bigger Slice of the Market

So i have been seen a lot of news about the new prebiotic soda. Instantly I turned to my television set and said "what in the oxymoron?!?"

Apparently, according to BOF, Big news in the beverage world—PepsiCo is reportedly in the final stages of acquiring Poppi, the trendy “functional soda” brand, for over $1.5 billion. According to insiders who spoke to Bloomberg, the PepsiCo Poppi deal could be officially announced as early as next week.

The “functional soda” category has been growing, especially compared to standard sodas. (Shutterstock)

What’s the Hype Around Poppi the Prebiotic Soda?

If you’re not familiar, Poppi is one of the hottest brands in the functional beverage space. It’s a prebiotic soda that promises gut health benefits while offering a flavorful alternative to traditional sodas. With more consumers looking for healthier options, Poppi has quickly gained a cult following.

Why PepsiCo Wants In

PepsiCo has been investing heavily in healthier beverage options, as more people are moving away from sugary sodas. Buying Poppi would give them a stronger foothold in this rapidly growing market—one that’s already giving traditional sodas a run for their money.

What’s Next for the PepsiCo Poppi Deal?

While nothing is official yet, sources say negotiations are in the final stages, and we could see an announcement any day now. If the deal goes through, it would be another major step in PepsiCo’s strategy to adapt to changing consumer tastes.

Would you trade your regular soda for a functional one like Poppi? Let’s talk in the comments!