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If you’re on beauty TikTok, you definitely know Mikayla Nogueira. With over 16.3 million followers, she’s one of the biggest voices in the beauty space—and now? She’s officially launching her own brand!
According to WWD, Introducing Point of View Beauty, a makeup prep line designed to give your skin the perfect base before applying makeup. Backed by Imaginary Ventures (the same investors behind Skims, Glossier, and Westman Atelier), this isn’t just another influencer beauty brand—it’s a skincare-meets-makeup hybrid that’s all about performance.
Why a Makeup Prep Brand?
For Mikayla, this isn’t just another beauty launch—it’s a solution to a problem she’s seen firsthand.
Before becoming a TikTok star, Mikayla worked at Ulta Beauty, where she constantly heard the same frustration from customers:
"Why doesn’t my makeup look good? Why doesn’t it look like yours?"
And her answer was always the same:
"Well, what are you doing to prep your skin?"
Most people didn’t even know what makeup prep was, so she would walk them through the store, picking out products from multiple brands to create a routine. That’s when she realized—there wasn’t a single brand that specialized in makeup prep products designed to work together.
And that’s exactly what she’s created with Point of View Beauty.
What’s in the Collection?
The brand is launching March 26 with five essential products, all designed to work together for a flawless makeup base:
Drench It – A hydrating priming milk infused with 60% fermented rice water + Biopeptide Complex for deep moisture.
Drip It – A serum featuring MegaMirrored Molecular Complex for smooth, glowing skin.
Whip It – A moisturizer with BarrierBolster Technology to lock in hydration without feeling heavy.
Glaze It – A tacky primer that helps foundation grip and last all day.
Amp It – A lip treatment with Elastin Glow Technology to prep lips for lipstick or gloss.
These products were formulated in Korea, with Mikayla flying out to work directly with chemists to perfect every texture and formula.
"I’ve been obsessed with Korean skincare for years, so I knew I had to make these products in Korea. The textures, the layering—it had to be perfect," she said.
And she’s not kidding. She went through countless formulations to eliminate pilling (because there’s nothing worse than your skincare balling up under foundation!).
A Brand Built with Industry Experts
Mikayla didn’t do this alone—she partnered with Ani Hadjinian, a beauty industry powerhouse who has worked with Augustinus Bader, Tom Ford, and Bobbi Brown.
Hadjinian was drawn to Mikayla’s ability to connect across generations, making her the perfect person to launch a brand that speaks to real beauty lovers—not just beauty insiders.
Why is Mikayla Nogueira Brand is Different
Let’s be real—every influencer has a beauty brand these days. But Point of View Beauty is doing something different.
Instead of focusing on makeup or traditional skincare, Mikayla has zeroed in on makeup prep, a category that’s often overlooked but completely essential for flawless makeup.
And with Imaginary Ventures backing it (aka the team behind some of the biggest beauty and fashion brands), it’s clear that this brand has serious staying power.
Where to Buy It
Launch Date: March 26, 2025
Available at: Direct-to-consumer via Point of View Beauty’s website
Final Thoughts: Will You Be Shopping Mikayla’s Brand?
If you’ve ever struggled with foundation not sitting right, makeup breaking up midday, or just want a routine that actually works together, Point of View Beauty might be the game-changer your makeup routine needs.
Mikayla has always been about real, honest beauty, and this brand is a natural extension of that. Whether you’re a longtime fan or just curious to see if makeup prep really makes a difference, this launch is one to watch.
Will you be trying Point of View Beauty? Let me know in the comments!
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