Big-Name Investors Demand Real Living Wage for Retail Workers at Next, Marks & Spencer, and JD Sports
Let’s talk about fair pay. While we all love a good shopping spree, the reality for many retail workers in the UK isn’t quite as glamorous. According to BOF thousands of employees at some of the country’s biggest retail giants—Next, Marks & Spencer, and JD Sports—are being paid less than what’s considered a real living wage for retail workers. And now, some major UK investors have had enough.

Investors Demand Fair Wages
Big financial players, including Axa and Scottish Widows, are stepping in to push for change. They’re backing shareholder resolutions that pressure these retailers to increase wages and ensure workers earn a fair, liveable income. Their message? If a company can afford to rake in millions (or even billions) in profits, it can afford to pay its staff properly.
This isn’t just about ethics—it’s about smart business. Companies that pay fair wages see lower turnover, better employee morale, and stronger brand loyalty from consumers who care about worker treatment.
What Is the Real Living Wage?
Unlike the government-mandated minimum wage, the real living wage is calculated based on the actual cost of living. It considers essentials like rent, bills, and food—things that minimum wage often fails to cover adequately. In London, where living costs are sky-high, this difference is even more crucial.
Currently, many UK retail workers are struggling to make ends meet, even while working full-time. This movement aims to change that.
Retailers Under Pressure
Next, Marks & Spencer, and JD Sports are now in the spotlight. These brands are household names with massive customer bases, but their reputation could take a hit if they don’t address these concerns. While some retailers have taken small steps toward higher wages, investors and advocacy groups are making it clear: small steps aren’t enough.
What Happens Next?
If these shareholder resolutions gain enough traction, these retailers may be forced to act. This could mean wage increases for thousands of retail workers—an outcome that could set a new standard across the industry.
The bigger question? Will other major retailers follow suit, or will they wait until public and investor pressure forces their hand?
Why This Matters to You
Whether you work in retail, shop at these stores, or simply care about fair wages, this movement is something to watch. Higher wages don’t just benefit employees—they contribute to a stronger economy, better customer service, and a more ethical shopping experience.
So, what do you think? Should retail giants be required to pay the real living wage? Drop your thoughts in the comments!
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