Loewe Names McCollough and Hernandez as New Creative Directors

A New Era for Loewe Begins with the Arrival of McCollough and Hernandez from Proenza Schouler as the New Creative Directors

Jack McCollough and Lazaro Hernandez are the new creative directors of Loewe.Photo: Jeff Henrikson

So, have you heard the latest buzz in the fashion world? Loewe has officially tapped Jack McCollough and Lazaro Hernandez as their new creative directors. If you're a fashion fan, you probably already saw this coming, especially after the duo left Proenza Schouler earlier this year. The buzz had been building for months, and now it's official – they're taking over at one of the hottest luxury brands around.

Let’s rewind a bit. McCollough and Hernandez are well-known for their sharp, thoughtful approach to fashion, blending high art with commercial appeal. And now, they’re stepping into the big leagues at Loewe. It’s kind of a big deal, right? Their appointment follows the departure of Jonathan Anderson, who’s been behind Loewe’s massive transformation from a niche leather goods label to one of the most respected names in high fashion. Anderson’s legacy is huge, and his expected move to Dior just adds more drama to the whole thing.

For McCollough and Hernandez, this is both a challenge and an exciting opportunity. They’re not just inheriting a brand—they’re taking on the responsibility of keeping Loewe's momentum going, all while injecting their own fresh perspective. Their new Paris base makes it clear they’re fully committed to Loewe’s heritage, while also expanding its global reach.

With Loewe’s revenues reportedly approaching €2 billion, they’re stepping into a powerhouse that’s already thriving, but one that’s shaped by Anderson’s unique vision. It’s going to be fascinating to see how they balance staying true to what’s worked while also pushing the brand forward with their own ideas.

And with Loewe continuing to make waves with exhibitions in Tokyo and Milan, plus its prestigious Loewe Foundation Craft Prize, all eyes will be on McCollough and Hernandez to see how they carry the brand into the next era. It's a pretty exciting time to be a Loewe fan, don’t you think?