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Kendrick Lamar Takes the Spotlight in Chanel’s SS25 Eyewear Campaign
- Qui Joacin
- 36 minutes ago
- 2 min read
Kendrick Lamar, the Compton Rapper Teams Up with Lupita Nyong’o, Margaret Qualley, and Nana Komatsu for His Debut Campaign with Chanel Eyewear Campaign
Alright, so here’s the scoop: Kendrick Lamar has officially stepped into the world of high fashion as the new face of Chanel’s eyewear division for their Spring/Summer 2025 collection. This is his very first campaign with the iconic brand, and it’s already making waves. If you’re a fan of Kendrick, or just a lover of unique, bold eyewear, this campaign is definitely one to check out!
So, let me set the scene for you. Kendrick joins a stellar lineup of talent, including Oscar-winner Lupita Nyong’o, actress Margaret Qualley, and Japanese star Nana Komatsu, all of whom have been long-time collaborators with Chanel. These four figures represent the very best of their generation, each known for their extraordinary work and boundary-pushing artistry. Karim Sadli, a photographer who has worked with some of the biggest names in fashion, shot the campaign, and let me tell you, the results are stunning.
Now, what really stands out about this campaign is the eyewear itself. The frames are an incredible mix of Chanel’s timeless style and some fresh, modern twists. You’ve got classic retro vibes, but they’re updated with a contemporary flair that makes them feel so right for today. It’s that perfect balance of elegance and edge.
Kendrick, who’s known for his creativity and authenticity, is a perfect fit for the campaign. He’s always been about pushing boundaries in his music, so it’s no surprise that he’s bringing that same energy to the fashion world. Plus, he’s been a long-time admirer of Chanel’s legacy. The rapper, who’s racked up multiple Grammy Awards and even a Pulitzer Prize, was candid about his excitement: “Chanel has a timeless legacy, and that is always something I can get behind. Since they don’t make clothes for men, I knew it would have to be glasses.”
Lupita Nyong’o and Margaret Qualley have been close friends of the brand for over a decade, so their inclusion is no surprise. As for Nana Komatsu, she’s known for her bold, unconventional roles in films like World of Kanako, and she brings that fearless energy to this campaign.
To sum it up: Kendrick Lamar’s first campaign with Chanel is a powerful intersection of music, film, and fashion. These eyewear pieces aren’t just accessories—they’re statements, and they’re being worn by some of the most influential figures of today. Keep an eye on this one—it’s going to be everywhere!
Let me know what you think of the campaign. Have you ever rocked a bold pair of Chanel glasses?