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Jacquemus and Neiman Marcus Launch Immersive Bowling Experience in Dallas
- Qui Joacin
- Mar 24
- 2 min read
Neiman Marcus and Jacquemus team up for a unique, bowling-inspired installation at NorthPark, featuring the "Le Petit Turismo" bag.
If you love unique shopping experiences, you’re going to want to hear about this new collaboration between Jacquemus and Neiman Marcus. The two brands have teamed up for a super cool, immersive bowling-inspired installation at the Neiman Marcus NorthPark store in Dallas. Yes, you heard that right—there’s an actual operational bowling alley in the store! It’s all part of showcasing Jacquemus' new "Le Petit Turismo" bowling bag, and honestly, it’s such a fun and creative way to experience luxury fashion.
So, why is this such a big deal? First off, this installation is the first of its kind to hit Dallas, and it marks an exciting moment for both brands. Neiman Marcus is known for creating unforgettable experiences, and with this collaboration, they’ve really stepped it up. As Jodi Kahn, the Vice President of Luxury Fashion at Neiman Marcus, said, it's all about connecting clients with the brands they love in unique ways. I mean, who wouldn’t love the chance to bowl while checking out Jacquemus' stunning designs?
The immersive display is built around Jacquemus' "Le Petit Turismo" bag, which is making its debut at Neiman Marcus. If you’re a fan of the brand, you know that Simon Porte Jacquemus (the genius behind the brand) has this incredible ability to blend fun with luxury. In this case, the bowling alley doesn’t just add an element of playfulness; it’s also a nod to Jacquemus' love for unconventional design. You can literally bowl a game while enjoying the collection—how cool is that?
The launch event was a blast! Around 100 guests gathered to celebrate the activation, enjoying cocktails and bowling the night away. And, of course, they had the chance to get a closer look at Jacquemus' popular bags, including the new "Le Petit Turismo" style. I heard Jodi Kahn even bowled the first strike of the evening, which sounds like a fun way to kick things off!
This collaboration also comes right after Jacquemus’ 15th anniversary celebrations, where the brand reissued some of its iconic designs—those dresses Kylie Jenner, Bella Hadid, and Dua Lipa have worn—giving fans a chance to grab some seriously stylish pieces. And for the first time, Jacquemus took over five windows at Saks Fifth Avenue in Manhattan to showcase the anniversary collection.
This isn't just an event, though—it’s an example of what Neiman Marcus calls "retail-tainment." It’s all about blending shopping with entertainment and creating an experience that feels completely fresh and engaging. The bowling installation will be up through April 2, so if you’re in the Dallas area, make sure to check it out before it’s gone!
I think it's safe to say Jacquemus is really changing the game when it comes to blending fashion with fun, and I can't wait to see what they come up with next! Would you be up for some bowling while shopping for designer handbags? Let me know your thoughts!
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