How Monos is Winning Consumer Trust with Its Premium Luggage Experience

Monos Is Not Just Selling Luggage—It's Creating Unforgettable Travel Experiences

If you're someone who appreciates well-crafted, thoughtful products, you've probably heard of Monos, the premium luggage brand that's turning heads in the travel world. According to BOF, Monos is on a mission to offer more than just stylish bags—they’re all about creating experiences that make you feel something when you travel. So, how are they capturing consumer attention and building trust? Let’s take a closer look at what makes this brand stand out and why it’s rapidly becoming a favorite for travelers.

A Luggage Brand with a Purpose

Victor Tam, co-founder and CEO of Monos. (Monos)

Founded in 2018, Monos came into existence with one core idea: to elevate the travel experience. Unlike other luggage brands, Monos focuses not just on selling products, but on crafting an experience that speaks to the emotional side of travel. Whether it’s the sleek design, the ergonomic features, or the premium materials, each piece of luggage is built with the idea of enhancing your journey.

Their name, inspired by the Japanese phrase mono no aware (the beauty of fleeting moments), reflects this philosophy. Monos wants you to appreciate not just the destination, but the journey itself—every moment, from the packing to the unpacking.

The Shift from Digital to Physical Retail

Monos may have started as a direct-to-consumer (DTC) brand, relying heavily on online sales, but now they're embracing physical retail to connect more directly with customers. In fact, 2025 will see the brand opening stores in five major US cities, including New York, LA, and Chicago. Why the shift to brick-and-mortar?

It's all about creating an immersive experience. Monos has realized that in a world where everyone is shopping online, there’s something special about being able to touch and feel a product before buying it. In-store, you get to understand the quality firsthand. The idea is simple: once customers experience the products and learn about the brand’s commitment to quality, they're more likely to invest in the premium collections.

Building Trust with Transparency

If you’re going to spend a little extra on luggage, you want to know it’s worth it. That’s where Monos really shines. They’ve made it a point to be transparent about their materials, manufacturing process, and even the ethical standards behind their supply chain. In fact, they recently received B-Corp certification, which is no small feat. This certification shows they’re committed to sustainability and social responsibility.

From aerospace-grade exteriors to ergonomic handles, each product is designed with durability and functionality in mind. They even take the time to educate customers about why certain materials matter. It's not just about selling you luggage; it's about building trust through the quality and transparency of their products.

Adrien Brody: The Face of Monos’ Premium Collection

Actor Adrien Brody is the face of Monos' latest product range. (Monos)

One of the biggest moves Monos is making in 2025 is their partnership with Academy Award-winning actor Adrien Brody. He’s the face of their latest campaign promoting their most premium luggage collection, made of aluminum. The timing couldn’t have been more perfect: Brody recently picked up several prestigious awards, and Monos’ campaign capitalizes on that buzz.

The campaign, shot in Morocco, isn’t just about showcasing a product. It’s about capturing the spontaneity and excitement of travel—something Monos believes in wholeheartedly. By using an actor who embodies both sophistication and authenticity, Monos connects with their customers on a deeper level. It’s not about pushing a product; it’s about creating an emotional experience that resonates with their audience.

A New Approach to Customer Engagement

Monos doesn’t stop at great luggage. They're thinking about the entire travel experience, which is why they’re also opening a café and listening bar in Chicago, alongside their new store. This innovative space allows customers to relax, explore the brand, and even engage in some pre-trip daydreaming. It's all about making the shopping experience feel like a part of the journey, not just a transaction.

Why the US Is the Key to Monos’ Future

The US market is a huge opportunity for Monos. With a larger population and higher consumer spending potential, it’s a natural next step for the brand. After successful expansions in Canada, Monos is looking to make a bigger splash across the US in 2025. These new stores are designed to offer customers more than just products—they’re meant to educate, immerse, and create lasting memories. Each store is also a repair hub, offering a lifetime warranty on their products.