G-Wagons, Hip-Hop, and High Fashion: Inside the Moncler x Mercedes-Benz by Nigo Launch in NYC

From underground garages to puffer-wrapped SUVs, here’s how Nigo, Joey Bada$$, and crew shut down Manhattan for a one-of-a-kind Moncler x Mercedes-Benz launch night.

Moncler + Mercedes-Benz by Nigo Dinner & Launch Event Joey Bada$$ Jade Greene/WWD

Alright, y’all — let’s talk about the launch party that had New York buzzing: the Moncler x Mercedes-Benz by Nigo collab. If you’re into fashion, cars, or just like a good scene, this one was next-level according to WWD..

Picture this: you roll into an underground garage on the west side of Manhattan — not your usual party venue, right? But this was no ordinary garage. It's Mercedes-Benz’s newly renovated Manhattan flagship, transformed for one night into the dopest fashion-meets-auto showcase you can imagine.

Moncler + Mercedes-Benz by Nigo Dinner & Launch Event Alioune Fall, Kemio Kurosawa, and Parker Kit Hill Jade Greene/WWD

A tuxedoed valet greeted guests with, “We’re going to follow the yellow G-Wagons,” and boom — you’re stepping into what felt like a movie set. The elevator ride itself was a whole moment, doubling as a step-and-repeat. They really said cinematic.

The party was all about celebrating the new Moncler x Mercedes-Benz by Nigo drop — a fashion capsule and a limited-edition G-Wagon that feels straight out of the future. But make it cozy. And luxury. And designed by Nigo (you know, BAPE legend and Human Made mastermind).

The garage vibe was very “luxury tailgate,” with classic hip-hop playing and vintage Benz trunks popping open to reveal trays of cocktails. Yellow lighting bounced off chrome and puffers. There were varsity jackets, tartan prints, and that iconic Moncler puffer — this time with a Mercedes twist.

Moncler + Mercedes-Benz by Nigo Dinner & Launch Event Nigo Jade Greene/WWD

As for the crowd? It was stacked. Joey Bada$$, KAWS, Peyton List, Bloody Osiris, Alton Mason, Tobe Nwigwe, Justin Fields (Jets' newest QB) — all under the same roof. Everyone looked fire, and a lot of them were rocking pieces from the new collection.

And the G-Wagons? Mostly a mystery, except for one open-door moment inviting guests in for photo ops. But the star of the show? Upstairs, on display like a work of art, sat the Project G-Class Past II Future — a custom SUV decked out with a quilted Moncler puffer roof and tartan interior. Oh, and it even had an orange NYC parking ticket under the wiper — cheekily signed by Nigo himself and addressed to Moncler’s SoHo store. Talk about attention to detail.

Moncler + Mercedes-Benz by Nigo Dinner & Launch Event Fat Nwigwe and Tobe Nwigwe Jade Greene/WWD

Dinner took the whole thing up another notch. Picture a sleek industrial space, long tables dressed in Moncler vibes, jerrycan flower vases (yes, like the ones you use for gas), and servers in mechanic jumpsuits. Food was by Nami Nori, the Pharrell-backed Japanese spot that knows how to deliver. And right on cue, Nigo himself finally appeared at the dinner table like a true fashion ghost-legend.

Moncler + Mercedes-Benz by Nigo Dinner & Launch Event The scene at the Moncler + Mercedes-Benz by Nigo dinner and launch event. Jade Greene/WWD

In a city full of fashion moments, this one stood out for its originality, vibe, and just sheer cool factor. The Moncler x Mercedes-Benz by Nigo launch wasn’t just a party — it was a full experience. Style, sound, speed… all in one night.