From Electric Mobility to AI Innovations, Here’s What’s Coming Next for Future of Sports & Outdoor Activities

The Future of Sports & Outdoor: How Technology, Trends, and Sustainability Will Shape the Industry by 2034

[1] Statista [2] Outdoor Industry Association [3] Mintel

Hey Talkers!

Let’s dive into a fascinating look at where the world of sports and outdoor activities is headed in the next decade. We’re talking about massive changes—new technology, smarter products, and more inclusive ways to get active. This is all based on a recent report from WGSN that predicts some exciting shifts coming by 2034.

First off, if you’ve noticed more people heading outdoors since the pandemic, you're not alone. The need for outdoor time has skyrocketed, and that’s something that’s not going away anytime soon. With AI and electric mobility paving the way, getting outside and staying active is about to become a whole lot easier and more fun, no matter your age or ability.

The Rise of Electric Sports and Outdoor Gear

Ever since the pandemic, people have been more eager to spend time outdoors, and the future of sports & outdoor is going to make that even more accessible. For example, we’re going to see electric bikes and other electric-assisted sports gear become the norm. By 2030, e-bikes are predicted to be a $62.3 billion industry. And it’s not just for hardcore enthusiasts anymore—these tech innovations are for anyone who wants to explore, even if they need a little extra help to keep up.

Electric vehicles like eVTOLs (think flying cars) are also going to change the way we access remote areas. Imagine flying to your next hiking spot or mountain trail—sounds like something out of a sci-fi movie, right?

Tech to Make Sports More Fun and Accessible

Technology isn’t just about making products better—it’s about changing the way we experience sports. In the next decade, AR (augmented reality) and VR (virtual reality) are going to be mainstream. Imagine learning a new sport, enhancing your skills, or even playing sports virtually when you can't physically get outside. Brands are already starting to develop VR tools for therapy, and soon you’ll be able to participate in outdoor sports no matter your physical limitations.

AI is also playing a huge role in product development. Companies will be able to use AI to create better sports equipment faster, which means higher-quality products and a quicker path from concept to market. Whether it's for building faster bikes or designing smart hiking gear, AI will be involved in every step.

Age Isn’t a Barrier—It’s About Stability

With the global population getting older, brands are going to have to think about how to make outdoor activities more inclusive. In 2030, one in six people will be over 60, and that’s going to have a big impact on the types of products we need. Expect to see a lot more focus on stability features, whether it’s in bikes, skis, or anything that involves balance. This will make outdoor activities safer and more accessible for everyone, whether you’re a beginner or someone with mobility challenges.

Sustainability Is Key

Of course, all of this innovation has to come with sustainability in mind. The climate crisis is something that can’t be ignored, and outdoor brands are going to have to find ways to adapt to these environmental challenges. There will be a big push towards eco-friendly materials and methods to help reduce the impact of outdoor activities on the planet. The companies that can balance innovation with sustainability will be the ones leading the charge in the coming years.

In Conclusion: A New Era for Sports & Outdoor

So, what does all this mean for the future of sports and outdoor activities? In short, it’s going to be more inclusive, more fun, and more sustainable. From electric-assisted bikes and gear to virtual reality experiences and AI-powered innovation, the future is looking bright for anyone who loves to get outside.

If you're excited about the direction things are heading, you’re not alone. The next 10 years are going to bring a wave of changes that will transform how we enjoy the great outdoors.