Donatella Versace Steps Down: A New Era for Versace Begins

Gianni and Donatella Versace pictured together in 1996 at a perfume launch, about a year before Gianni's death

It’s official—Donatella Versace is stepping down as the creative director of Versace after nearly 30 years. She’s been the face, the heart, and the soul of the legendary fashion house since she took over in 1997, following the tragic murder of her brother, Gianni. But now, at 69, she’s moving on, and a new chapter begins for Versace.

Her replacement? Dario Vitale, a former design director for Miu Miu, is set to take over and bring fresh energy to the brand. Meanwhile, Donatella isn’t disappearing—she’ll step into a brand ambassador role and focus more on philanthropy.

Dario Vitale (left) pictured at a Miu Miu party in 2023 Getty Images

What’s Next for Donatella and Versace?

There’s been a lot of buzz about Versace possibly being sold to the Prada Group, which could shake things up even more. Right now, the brand is owned by Capri Holdings, which bought it in 2018 for a cool €2 billion.

Donatella has left behind an undeniable legacy—she’s dressed the world’s biggest celebrities, from Madonna to Lady Gaga and, of course, Jennifer Lopez in that iconic green jungle dress. She helped shape Versace’s signature bold, sexy aesthetic and turned herself into a fashion icon in the process.

The interest in Jennifer Lopez's jungle dress inspired Google to invent its image search function

The Fashion World Reacts

Naturally, the fashion industry is buzzing about this change. Vogue’s Anna Wintour, designers, and celebs all paid tribute to Donatella’s impact. Some say she never quite set trends the way Gianni did, but her ability to capture pop culture moments and keep Versace relevant can’t be ignored.

Donatella Versace's final show in Milan paid tribute to her brother Gianni's final designs. Getty Images

Her final show in Milan—held in an old tram station—was a nod to her brother’s last collection in 1997. It was a full-circle moment, though she didn’t announce her exit that night.

What’s Next for Donatella?

Even though she’s stepping away from design, Donatella isn’t disappearing. A book? A documentary? More charity work? Maybe all of the above. One thing’s for sure—her influence isn’t fading anytime soon.

And as for Versace? With Dario Vitale taking over, the brand is entering a new era. Will it thrive? Only time will tell. But one thing is certain: Donatella Versace’s legacy is forever.