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Donatella Versace has been the face of Versace for nearly three decades, carrying on her late brother Gianni’s legacy with bold designs, celebrity collaborations, and an unapologetic sense of style. But now, at 69 years old, she’s being pushed aside—not by choice, but by the very people running the company she fought to keep relevant.
Donatella Versace’s Exit: The Shocking Truth Behind Her Ousting
This week, Versace announced that creative director, Donatella Versace's exit as she will be moving into a new role as “chief brand ambassador”. Sounds fancy, right? In reality, it’s a demotion—one that sources say was orchestrated behind her back to clear the way for a Prada takeover.
The Power Struggle Behind the Scenes
According to insiders, Versace’s CEO, Emmanuel Gintzburger, and Capri Holdings boss John D. Idol have been working to push Donatella out. Their goal? Replace her with Dario Vitale, a former Miu Miu design director, and sell the company before its financial struggles get any worse.
Even worse? Donatella wasn’t even included in the conversations about the future of the brand that carries her family’s name.
“She’s been dethroned in the most terrible way,” a source told The Mail on Sunday. “She didn’t expect to stay on forever, but she at least wanted to be part of the decision. Instead, she’s been pushed out without a say.”
Why Kick Donatella Out Now?
It all comes down to money.
Versace’s profits took a hit during the pandemic, and while other luxury brands bounced back, Versace struggled to recover.
Capri Holdings, which bought Versace in 2018 for £1.64 billion, is now looking to sell before things get worse.
Prada is rumored to be in talks to buy Versace, and Donatella’s departure conveniently clears the way for a deal.
Basically, Capri Holdings wants to cut their losses, and Donatella’s vision for the brand wasn’t part of their plans.
The Fashion World Reacts
Donatella isn’t just a designer—she’s an icon. She’s built relationships with Hollywood’s biggest stars, from Madonna and Lady Gaga to Angelina Jolie and Beyoncé. She reinvented the brand for younger audiences, bringing in Gen Z favorites like Lil Nas X and K-pop stars.
And let’s not forget—she’s the most-followed fashion designer in the world, with 12 million Instagram followers.
So why would Capri Holdings and Versace’s top execs cut her out like this?
“It’s beyond stupid,” another source said. “They’ve treated her appallingly, when she’s the only one who truly understands what makes Versace, Versace.”
What’s Next for Donatella?
Despite being forced out, Donatella has handled the situation with grace. Instead of making a scene, she’s quietly stepping into her brand ambassador role, focusing on philanthropy and staying involved in fashion in her own way.
But make no mistake—she isn’t happy about this. Her staff isn’t either. Many at Versace have naturally taken her side, because they know she built this brand with her heart and soul.
As for Versace’s future? If Prada buys the brand, we could see a major shift in its style, leadership, and creative direction. But one thing’s for sure: No one will ever replace Donatella’s influence.
And let’s be real—she might be stepping down from Versace, but Donatella isn’t going anywhere.
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